It’s been another exciting week here in Stockholm! With the help of our amazing experts and mentors, our companies have started running a number of experiments to test what kind of marketing work best to help boost their sales and signups.
To start the week off, we had Mat Johnson join us from the U.S. Mat is a partner at 500 Startups, in charge of global roll-out of the Distro Dojo concept, and will be with us in Stockholm for the remainder of the program.
Unfortunately as we said hello to Mat we also had to say goodby to Sean Percival, who flew back to the U.S. on Friday to continue his awesome work from homebase in California (don’t worry, he’ll still be very involved from the other side of the pond).
This week the companies really started testing and implementing everything we try to teach during the Dojo.
Along with talks on topics such as email marketing, pricing and positioning, AdWords, A/B testing, SEO, and marketing toolsets, we had a number of sessions with incredible mentors including: Claus Verner from Amazon Web Services (AWS), Alex Grechanowski from Marketing Sutra, and Jessica Nilsson from Northzone.
We also held a number of sensei huddles where the companies could get more tailored help and advice from Sean and Mat.
But once again, hard work also requires a bit of fun and the social calendar this week was definitely a full one. The week kicked off with Startup Grind and a special visit from Annie Lööf, Leader of the Centre Party and former Minister of Enterprise in Sweden.
Tuesday was May 17th and Norwegian Independence Day, and what kind of neighbors would we be if we didn’t help them celebrate properly!
Finally, we had a night of fun, food, and games at O’Learys Mall of Scandinavia with the crew from AWS. After fierce competition, the end of the night saw both a single winner and a couple’s tournament winner crowned. We also managed to squeeze in a couple holes of mini-golf, and a few beers as well!
As usual, we are working hard but there is still plenty more to done. A number of experiments should be done next week, and we will be excited to see what those results mean for practical implementation in the days and weeks to come. But as always, the work never ends! Stay tuned next week for some interviews with our founders, as well as ongoing updates from our Dojo progress!